ServDes’25 marks the first-ever edition of the Service Design and Innovation Conference in India, hosted at the Indian Institute of Technology (IIT) Hyderabad. Driven by the theme Empowering Diversity, Nurturing Lasting Impact, the conference aims to bring together global thought leaders, practitioners, students, and enthusiasts to explore innovative approaches to service design and foster collaboration towards creating meaningful and impactful service experiences. A carefully curated program featuring keynote presentations, panel discussions, paper presentations, workshops, design competitions, craft exhibitions, career fair and cultural activities, promises a memorable and enriching experience that fosters learning, collaboration, and innovation. We invite you to join us in this exciting journey as we embark on a mission to empower diversity, nurture lasting impact, and shape the future of service design together.

We are excited to announce the ServDes’25 Service Design Lecture Series, a six-part webinar series designed to build awareness and deepen understanding of service design as we approach the ServDes’25 conference. Through these monthly sessions, participants will explore key concepts, methodologies, and emerging trends in service design, providing a comprehensive foundation for those looking to enhance their research and professional practice.

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Empowering Diversity, Nurturing Lasting Impact

The theme, “Empowering Diversity, Nurturing Lasting Impact”, is highly relevant in today’s global context. It highlights the importance of embracing diversity in service design processes and fostering inclusive practices that empower diverse communities. By empowering individuals from all walks of life, the theme advocates for service designs that cater to the unique needs and experiences of diverse user groups. It underscores the importance of nurturing long-term relationships and sustainable solutions within service interactions. Through inclusive service design practices, the theme promotes collaborative efforts towards positive societal change. It encourages dialogue and co-creation among stakeholders to drive lasting impact in service delivery.

The theme embodies the essence of service design as a catalyst for innovation, equity, and meaningful engagement. It seeks to inspire actionable strategies that enhance the quality, accessibility, and inclusivity of services for all. It emphasizes the journey from envisioning a better future (aspiration) to taking concrete steps towards achieving it (action) through the lens of diversity empowerment. Ultimately, the theme aims to cultivate service experiences that leave a lasting, positive imprint on individuals and communities alike.

ServDes 2025 in India perfectly aligns with the conference theme. India’s ‘unity in diversity’ spans cultures, languages, and geographies, offering a rich backdrop of tradition and rapid technological growth. It offers participants a chance to experience a blend of traditional heritage, dynamic socio-economic growth, and rapid technological advancements. As digital transformation accelerates, service design plays a vital role in shaping customer experiences and societal well-being, making India an ideal setting to explore how diversity can drive lasting impact.

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• Diversity Drive
• Community Catalyst
• Equity Expressway
• Human-Centered Horizons
• Skills Scaffolding
• Innovation Intersection
• Impact Insights
• Tech Trends Terrain
• Dare to try
• Other

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