Partnering Institutes

Within the dynamic ecosystem of IIT Hyderabad, the Department of Design (DoD) is a catalyst for groundbreaking solutions, where cutting-edge technology seamlessly integrates with impactful human experiences. IIT Hyderabad, is a top institution in Innovation and Engineering, and DoD leads the face of Design.

The Department of Design offers a vibrant environment for learning, practicing, research, and exploring several facets of design. The department envisions to creatively engage in the space between technologies and people. This involves facilitating innovation in the key emergent areas such as Participatory & Collaborative Design, Communication & Interaction Design, Professional Ethics & Sustainability, Product Systems & Services, Design & Education, Wellness, Crowd-Sourced Design, etc. “Design” calls for thinking “from-the-scratch,” thinking “Out-of-the-box” and thinking in line with the needs of contemporary society and devising creative solutions. “Design” is essentially aimed at enhancing the user experience. Improvement of any process/ service/ equipment by incorporation of ingenious means is what defines “Good Design.”

The Department of Design is committed to the growth of design education. To fulfill this vision, a joint Ph.D. Program with Swinburne University, Australia, and a Design Minor program has been initiated.

The vision of the Design Department at IITH is to be recognized for its leadership in the discipline and the profession by advancing design excellence in evolving themes of design that positively impact daily lives and inherits cultural values. Through its interdisciplinary faculty strength, the department is keen to tackle social & global challenges, towards a more sustainable future, developing entrepreneurial mindsets, and aims towards academic and research excellence.

To prepare the new generation of designers to shape the quality of human experience in products, communications and system integrated solutions through design excellence. The Department of Design at IITH provides an inspiring, creative, collaborative, excellent research environment and student-centered learning environment while preparing a responsible and thriving new generation of designers who apply their knowledge, skills, and abilities to enrich the profession, the society, and the global community with socially relevant design solutions keeping future perspective and sustainability in mind.

IIT Hyderabad is one among the 2nd generation of IITs started by the Govt. of India. Today IITH offers 11 B.Tech programs, 1 B.Des Program, 3 M.Sc programs, 18 M.Tech programs, 1 M.Des program, 1 MA Program, and 15 Ph.D. programs in all branches of engineering, science, liberal arts, and design. The very foundation of IIT Hyderabad is based on research and innovation. The vibrant research culture is evident from the number of patents and publications that IITH has. Based on unique fractal academics, the course curriculum is carefully designed to keep the enthusiasm of the students and to keep them in pace with the state of the art from the 1st semester till the 8th semester. IITH enjoys a very special relationship with Japanese Universities and Industries that goes beyond academics and research collaborations. In fact, some of the iconic buildings in the IITH campus carry the signature of Japanese architecture. IITH is creating a unique holistic educational ecosystem that offers interactive learning, a highly flexible academic structure, cutting-edge research, strong industry collaboration, and entrepreneurship. It is providing an environment wherein students and faculty are not afraid to translate their dreams into realities.

TCS Research believes in the power of inspiration and invention to build greater futures. Our world-class researchers apply scientific rigor and a collaborative mindset to solve problems faced by industry and society. We aspire to transform the word we live in by powering innovation.

Design Research Lab – Designing for tomorrow’s customer experience:
The Design Research Lab, headed by Dr. Ravi Mahamuni, is part of the Behavioural Business and Social Sciences research group at TCS Research. The lab aims to make an impact on business brands and society through research and development of new frameworks, methods, techniques, and technology accelerators for Design. It specializes in exploring service experience design, behaviour change and game design, especially for the corporate context within TCS. The lab envisions the future of design as a synergistic fusion of human ingenuity and artificial intelligence capabilities, crafting superior, innovative customer experiences through seamless collaboration powered by AI-driven design companions.