Conference Schedule
Conference schedule is also available as google sheet.
Afternoon workshop and and Yoga (Pre-conference events) on Oct 5th are scheduled to take place in Department of Design, IIT Hyderabad. All the programs on Oct 6th, 7th and 8th are scheduled at Convention Centre (CC) of IIT Hyderabad.
Updated on 4th Oct 2025
10:00 -18.00 / Registration ( Venue: Convention Centre)
10:30 - 12:30 / Workshop ( Venue: Auditorium 2, CC)
Title : Responsible AI for Equitable Skill Development and Social Impact
Follow-up of Shape-shift Pune SALON and Institute of Design (ID), Illinois Tech – 2024–25 Global Shapeshift Summit
Overview : This interactive workshop is designed to collaboratively explore, ideate, and prototype responsible AI solutions for equitable skill development and social impact in India’s diverse socio-economic landscape. The session builds upon foundational concepts of leveraging AI to empower marginalized communities, sustain local crafts, and foster inclusive growth.
The objectives of this workshop are:
- Identify challenges and opportunities in skill development for marginalized groups using AI.
- Explore AI-driven solutions to bridge social, economic, and digital divides.
- Co-create prototypes or actionable frameworks for responsible and equitable AI interventions
12:30 - 13:30 / Lunch Break
13:30 - 16:00 / Introduction to Indian Crafts (Venue: Department of Design)
Details coming soon!
16:00 - 16:30 / Session Break
16:30 - 18:00 / Introduction to Yoga (Venue: Department of Design)
18.30 - 19.30 / Mini Cultural Program ( Venue: Auditorium 1, CC)
19.30 - 21.00 / Welcome Dinner
07:30 - 18:00 / Registration (Venue:Convention Centre)
08:45 - 09:00 / Plenary Session / Inaugural Session (Venue: Auditorium 1)
Inaugural function: Prof. B S Murty (IITH Director), Jayesh Ranjan IAS (Special Chief Secratry), Prasad Onkar (Conference Co-Chair) Ravi Mahamuni (Conference Co-Chair), Prof. Daniela Sangiorgi, Dr. Shiva Ji (HOD)
09:00 - 11:00 / Keynotes (Venue: Auditorium 1)
| Keynote 1 | Jayesh Ranjan, IAS, Special Chief Secretary, Telangana Chief Minister’s Office (CMO) (Session Chair: Prasad Onkar) |
| Keynote 2 | Dr Alison Prendiville, University of the Arts London (Session Chair: Daniela Sangorgi) |
11:00 - 11:30 / Session Break
11:30 - 13:00 / Full Paper Presentation (Venue: Multiple locations in Convention Centre)
| Venue | Full paper track |
| Auditorium 1 | Theme: Community Catalyst Chair: Anusmita Das |
| 11:35-11:49 | 004: Towards Decolonising Service Design – Ethical Collaborations Between Designers and Indigenous Communities in Vietnam and Australia | Author: Francesco Mazzarella |
| 11:50-12:04 | 061: Service design and post-conflict communities: Rethinking tourism services for social reintegration | Authors: Beatriz Bonilla Berrocal and Lucia Viganego Ballesteros- |
| 12:05-12:19 | 011: A new generation of collaborative public services | Author: Daniela Selloni |
| 12:20-12:34 | 038: From projects to programs: An alternative approach to service design practice |Authors: Josina Vink, Vanessa Rodrigues, Audun Formo Hay, Karin Petrusson, Matilda Legeby, Katarina Wetter-Edman and Stefan Holmlid |
| 12:35-12:49 | 046:‘Team KAZOKU’: Fostering Mutual-Care Relationships among Citizens through Non-Parent Participation in Childcare| Authors: Kyosuke Sakakura, Yuki Kawamura, Rie Tanaka, Ayumi Arakawa and Rika Ishitsuka – Tokyo City University |
| 12:50-13:05 | 010: Cultivating Cross-Cultural Community through Counter-storying: The Power+Place Collaborative| Author: Danielle Lake – Center for Design Thinking Elon University |
| Auditorium 2 | Theme: Dare to Try & Diversity Drive Chair: Laura Galluzzo |
| 11:35-11:49 | 029: A Failed Social Innovation Experiment in Rural China | Chenfan Zhang, Valentina Auricchio and Daniela Selloni |
| 11:50-12:04 | 041: Playing with Failure: A Queer Framework for Making Service Systems Otherwise | Authors: Josina Vink, Enrique Encinas, Daphne Chan and Shreya Bhattacharya |
| 12:05-12:19 | 042: Resilient by Design: the Dissolution of Alternative Food Networks | Authors: Cagri G. Varli and Stefano Maffei |
| 12:20-12:34 | 059: Adopting a diffractive approach to journey mapping in the exploration of scaling citizen assemblies in Sweden |Authors: Christina Margaret Kinnear Lindeberg, Nicola Morelli and Luca Simeone – Aalborg University |
| 12:35-12:49 | 031: Power Compass: a template for navigating power in service design | Authors: Michalina Fidos, Mari Suoheimo and Shaohua Pan |
| 12:50-13:05 | 134: Lessons Learned in Inclusive Game Design: Bridging the Gaps for Visually Diverse Players | Authors: Charvi Golechha, Shanu Priya Garg and Sneha Patni |
| Seminar Hall 1 | Innovation Intersection & Impact Insights Chair: Joycee Yee |
| 11:35-11:49 | 035: Activating Community Through Transmedia Storytelling: A Service Design Case Study of the Life as Theater Project | Authors: Shuxiao Zhong, Wanqiang Li and Fei Hu |
| 11:50-12:04 | 062: Startup strategy creation service through the business model canvas and double-diamond process | Authors: Sri Sathya Sai Sanathan Mallubhotla and Anusmita Das |
| 12:05-12:19 | 089: Role of Service Design in the era of Industry 5.0 | Authors: Ravi Mahamuni and Sylvan Lobo |
| 12:20-12:34 | 133: Smart Fuelling: The Intersection of Technology, Safety, and Consumer Convenience in Fuel Delivery | Authors: Apurva Kanade and Sachin Jadhav |
| 12:35-12:49 | 053: Reframing evaluation frameworks: Reflecting, learning and adapting practices of social change | Authors: Sarah Kushinsky, Yoko Akama, Ko-Le Chen, Hirotake Imanishi, Yuko Kikuchi, Sarah Teasley, Khemmiga Teerapong and Joyce Yee |
| Seminar Hall 2 | EthicalEndeavors & Skills Scaffolding Chair: Debjani Roy |
| 11:35-11:49 | 024: Preparing a comprehensive and accessible design ethnography in complex environments: reflections based on case studies from 3 UK NHS emergency departments | Authors: Wenbo Ai and Alison Prendiville |
| 11:50-12:04 | 036: Toward Responsible Digital Service Ecosystem Design: A Theoretical Exploration | Author: Kentaro Watanabe |
| 12:05-12:19 | 058: Mental Health and Wellbeing Practices in Design Education: A Call for Action | Authors: Daniela Sangiorgi, Martina Čaić, Amalia de Götzen de Götzen, Rebecca Prices, Nuria Solsona Caba, Josina Vink, Rike Neuhoff and Hena Ali |
| 12:20-12:34 | 028: Supporting Municipalities’ Design Capabilities Through Urban Experimentation | Authors: Nicola Morelli, Patricia Csobánczi, Rike Neuhoff and Luca Simeone |
| 12:35-12:49 | 122: AI-Assisted Designers or Designer-Assisted AI? Human-AI Collaboration in Service Design | Author: Hyunyim Park |
13:00 - 14:00 / Lunch Break
14.00 - 15.00 / Panel Discussion ( Venue: Auditorium 1)
| Venue | Event |
| Auditorium 1 | Panel PA-1: Service Design in the Indian Context, Business as well as Social Moderator: Sylvan Lobo Panelists: Chaitanya Nadkarni, Srikar, Kajal Khanna, Raman Saxena, Santosh Khawale |
15.00 - 17.00 / Parallel Workshops (Venue: Multiple locations in Convention Centre)
| Venue | Workshop Topic |
| Auditorium 2 | Workshop 2: How to use AI Effectively, Efficiently and Ethically in Service Design Facilitators:Ravi Mahamuni, Shivani Ganwani, Sylvan Lobo, Shalini Bhattacharjee and Bhaskarjyoti Das |
| Seminar Hall 1 | Workshop 3: Exploring new tools for designing service rituals toward healthcare worker wellbeing Facilitators: Ted Matthews and Kajal Khanna |
| Seminar Hall 2 | Workshop 4: The Futures Healthcare Bazaar: How Service Design is helping save lives Facilitators: Nehal Jain and Nasheet Rehman |
| Seminar Hall 3 | Workshop 5: From Institution to Service: A Workshop on Re-designing Higher Education as an Inclusive Service Narrative Facilitators: Peter Martin, Ayah Elnour and Hagar Allam |
| Seminar Hall 6 | Workshop 6: How to measure and monitor the impact of social initiatives in organizations? A participatory design-led workshop Facilitator: Beatriz Bonilla Berrocal |
17.00 - 17.30 / High Tea
17.30 - 19.30 / Parallel Events (Convention Centre)
| Venue | Event |
| Auditorium 1 | New Service Design Book Launch Chair: Sylvan Lobo |
| Seminar Hall 2 | Young Researcher Event Chair: Seema Krishnakumar |
| Foyer | Poster Presentation Chair: Delwyn Jude Remedios |
19.30 - 20.00 / Mini Cultural Program
07:30 - 15:00 / Registration (Venue:Convention Centre)
Registration at IITH Convention Centre
08:30 - 09:00 / Interactive Recap (Venue: Auditorium 1)
09:00-11:00 / Keynotes (Venue: Auditorium 1)
| Keynote 3 | Ashok Pal Singh (Session Chair: Ravi Mahamuni) |
| Keynote 4 | Dr. Yoko Akama (Session Chair: Shiva Ji) |
11:00 - 11:30 / Session Break
11:30 - 13:00 / Paper Presentation (Venue: Multiple locations in Convention Centre) - Poster Presentation (Foyer)
| Venue | Short paper track |
| Auditorium 2 | Chair: Shahid Mohammad |
| 11:30-11:35 | Introduction |
| 11:35-11:40 | 032: Wedding rituals: shedding light to the hidden values of cultural rituals to design better services | Authors: Drive Michalina Fidos, Mari Suoheimo, Jonna Häkkilä and Marja Kuronen |
| 11:40-11:45 | 034: Designing from Aidagara: A study of cultural philosophy and service design norms | Author: Kazutoshi Sakaguchi |
| 11.45-11.50 | 057: The pen is a mighty service design tool | Author: Frida Almqvist |
| 11.50-11.55 | 071: What can Design do for social impact measurement? Bridging evaluation and creative practice | Authors: Beatriz Bonilla Berrocal, Annalinda De Rosa and Valentina Auricchio |
| 11.55-12.00 | 074: Bridging the Learning Gap in Inclusive Preschool Classrooms: Impact of Soft Teaching Materials on Behavioural Challenges | Authors: Sree Rajitha and Shahid Mohammad |
| 12.00-12.05 | 077: Building a Resilient Local Youth Community in South Korea: A Case Study of the “Workday Club” | Author: Yong-Ki Lee |
| 12.05-12:19 | 15 min discussion |
| 12.20-12:25 | 093: Lessons from a Community Facility: Enacting a Philosophy of Practice in Local Diverse Communities | Authors: Gabriela Karolak and Lucas Vaqueiro |
| 12.25-12.30 | 103: Bridging Local Connections with Digital Convenience: Smart Grocery Shopping | Authors: Sutop Mukherjee and Seema Krishnakumar |
| 12.30-12.35 | 113: Co-Designing EV Dashboards for Rural India: A Participatory Approach | Parinita Rai and Prasad Onkar |
| 12.35-12.40 | 125: The idea of service design: Understanding its evolving nature | Authors: Parthasarathi Mukhopadhyay and Rajarshi Ray |
| 12.40-12.45 | 127: NaadSaathi: Physiotherapy as a Service for Tabla players| Author: Atharv Mahamuni |
| 12.45-12:50 | 141: A Designer’s Quest for Social Justice| Author: Aanalde Nair and Vinodkumar Vyas |
| 12.50-13:04 | 15 min discussion |
| Venue | Full paper track |
| Auditorium 1 | Theme: Equity Expressway Chair: Dhriti Dhaundiyal |
| 11:35-11:49 | 009: Design Shortcomings Between an Attractive University and an Inclusive University: The Case of Designing a Housing Orientation Service for University Students in Milan| Authors: Nicole Sacchetti and Daniela Sangiorgi |
| 11:50-12:04 | 068: Dispute Resolution as a Service: Leveraging Service Design and AI Assistance | Authors: Ravi Mahamuni, Sachin Pawar, Manoj Apte and Girish Palshikar |
| 12:05-12:19 | 087:Empowering Rural Women in Olasahi: A Sustainable Revenue Model Through Service Design | Authors: Gatikrushna Mohapatra and Seema Krishnakumar |
| 12:20-12:34 | 090: Improving Information Communication for Vulnerable Groups in Emergency Preparedness and Response: A Case of Public Service Design in Commercial Large-Scale Mass Cultural Events | Authors: Yue Yu, Sijia Yang, Wanqiang Li and Fei Hu |
| 12:35-12:49 | 112: Invisible Hands, Indispensable Work | Authors: Rahul Satish Mudukutore, Debjani Roy, Suprita Chaudhary, Veda Shetye and Mallika Kayastha |
| Venue | Full paper track |
| Seminar Hall 1 | Theme: Human-Centred Horizons Chair: Saurav Deori |
| 11:35-11:49 | 014: Double-Cone Spiralling Model: Integrating Ancestral Elements and Future Possibilities in Service Design | Authors: Zijun Lin, Riccardo Torta and Beatrice Villari |
| 11:50-12:04 | 021: Exploring service rituals for at-work recovery toward healthcare worker wellbeing | Authors: Ted Matthews and Kajal Khanna |
| 12:05-12:19 | 056: Journey Probe: Uncovering aspirations of early-career employees via narrated journeys | Authors: Sanandan Ratkal and Simran Patankar |
| 12:20-12:34 | 063: Designing with, Not for: Reimagining Participatory Design with Rural, Indigenous Artisans | Authors: Daniela Chavarria and Beatrice Villari |
| 12:35-12:49 | 070: How Can Public Service Design Adapt to “Supply-Demand Coupling”? A Case Study of Elderly Health Service in Shanghai| Authors: Chuanqi Tang, Wanqiang Li and Fei Hu |
| 12:50-13:05 | 080: Exploring Experiential Insighting |Authors: Ted Matthews1 and Adrian Michalak-Paulsen |
| Venue | Full paper track |
| Seminar Hall 2 | Theme: Tech Trends Terrain Chair: Bhaskarjyoti Das |
| 11:35-11:49 | 015: Designing and evaluating service design tools based on the philosophy of Web3 | Author: Satoru Tokuhisa |
| 11:50-12:04 | 018: Mitigating Barriers in Novice Designers’ Prototyping: A Comprehensive Approach | Authors: Keita Mitomi and Koki Kusano |
| 12:05-12:19 | 044: Generative AI in Service Design: An Explorative Diary Study in Discovery Process | Authors: Yaoqi Li and Hyunyim Park |
| 12:20-12:34 | 049: Tracing Human-AI Relations: A Participatory Approach to GenAI Integration in Creative Public Service Work | Authors: Sanna Marttila, Louise Harder Fischer and Sunniva Sandbukt |
| 12:35-12:49 | 060: Redesigning Equine Air Transport: A Product-Service System to Empower the Horse-Owner Alliance| Authors: Paola Maria Trapani, Ke Ma and Jiao Mo |
13:00 - 14:00 / Lunch Break
13.45 - 17.15 / Panel Discussion (Auditorium 1) - Workshops ( mulltiple locations in Convention Centre)
| Venue | Event ( 14.00 – 15.00) |
| Auditorium 1 | Panel Discussion – The Future of Service Design Education Moderator: Bhaskarjyoti Das Deepak, Daniela Sangiorgi, Satu Miettinen, Alison Prendiville |
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| Venue | Workshop Topic ( 15.00 – 17.00) |
| Auditorium 1 | Workshop 7: Heritage Xenium: Nurturing sacred spaces by creative engagement Facilitators: Nitin |
| Seminar Hall 1 | Workshop 8: Service Design Transformations and Innovations with Artificial Intelligence and Emerging Technology Capabilities Facilitators: Himadri Pramanik, Manish Kirtania |
| Seminar Hall 2 | Workshop 9: Listening to Children: Co-Creating Spaces of Care and Inclusion Facilitator: Vijay Palaparty |
| Seminar Hall 3 | Workshop 10: Practicing Relational Positioning: Resisting the Erasure of the Self, Contexts and Histories by Dominant Service Design Facilitators: Josina Vink, Yoko Akama |
| Seminar Hall 6 | Workshop 12: Finding balance between automation and cultural intelligence: A service design dilemma Facilitator: Saksham Panda and Shagun Bajpai |
13.45 - 17.15 / Service Design Competition Jury ( Auditorium 2)
| Venue | Service Design Competition |
| Auditorium 2 | Chair: Sonali and Shivani |
| 13:45-13:50 | Introduction |
| 13:50-14.05 | Team Quadra – Srishti Gupta, Shruti Ahire, Padmaja Priyadarshini, Sayali Dev |
| 14.05-14.20 | Team Eleven – Simran Kad and Khush Kad |
| 14.20-14.35 | Break |
| 14.35-14.50 | Team ASHA – Lakshit Pathak, Aryan Manjrekar |
| 14.50-15.05 | Team Service.exe – Rituraj Saikia, Piyush Shah, Srujan Sirela, Giridhara Prashad K R |
| 15.05-15.20 | Team Past Forward – Aachal Rajpurohit, Namratha R, Rochelle Fernandes, Sowmya T A & Shamir L C |
| 15.20-15.35 | Team Saksham – E. S. Shruthi Siva, Manupriya Varshney |
| 15.35-15.45 | Break |
| 15.45-16.00 | Team 4 – Shiwani S, Anushika Dhoot, Arya T, Pooja Agnihotri |
| 16.00-16.15 | Team PRAVAH – Lavanya Jaiswal, Ashmit Kamble, Ajay Prahalad Balaji, Kashish Mangal, Pratiksha Ramesh |
| 16.15-16.30 | Team – Form & Function, Aditi Srivastava, Pratik Bhandari, Sankalp Pathak, Radhika Rathi |
| 16.30-16.45 | Team KHELO – Anushka Choudhary, Thejas N K, Simran Saggi, Devasena Sajeev |
| 16:45-17.00 | Team Sutra – Saie Gokhale, Utkarsha Kate, Abhimanyu |
| 17.00-17.15 | Team Sambhav – Sakshi Bhagwan Shirsekar, Aditi Goyal |
17.00 - 17.30 / Gala Dinner onboarding
17.00-19.00 / Gala Dinner
07:30 - 11:30 / Registration ( Convention Centre)
Registration at IITH Convention Centre
08:30 - 09:00 / Interactive Recap (Venue: Auditorium 1)
09:00 - 11:00 / Keynotes (Auditorium 1)
| Keynote 5 | Vivek Sawant (Session Chair: Deepak John Mathew) |
| Keynote 6 | Dr. Anna Meroni (Session Chair: Satu Miettinen) |
11:00 - 11:30 / Session Break
11:30 - 13:00 / Paper presentation ( Multiple location in Convention Centre)
| Venue | Full paper track |
| Auditorium 1 | Theme: Human-Centred Horizons & others Chair: Srikar |
| 11:35-11:49 | 023: Framing Education as a Complex Service System: A Structured and Multidimensional Framework Through the Service Design Lens | Authors: Marcelle Costa, Nicola Morelli and Wanqiang Li |
| 11:50-12:04 | 065: Animal-Centered Service Design for Stray Animals in India | Authors: Faiza Khan and Shamit Shrivastav |
| 12:05-12:19 | 107: Beyond Packaging: Service Design as a Catalyst for Sustainable Personal Care and Circular Packaging in India Divy Sharma, Vrushti Mehta and Anisha Absolom |
| 12:20-12:34 | 140: Animation Film Industry of India and Service Design: A Systematic Review of Literature Abhishek Kumar, Dr. Shikha Rai and Dr. Sonali Srivastav |
| 12:35-12:49 | 091: Bridging Service and Seva for Living Built Heritage: Systems Thinking for Human-Centered Design and Community Co-Management of Temple Festivals| Authors: Nitin R Sinha and Shiva Ji |
| Auditorium 2 | Theme: Community Catalyst & Equity Expressway Chair: Neelakantan |
| 11:35-11:49 | 083: Improving last mile transport connectivity in rural India: A case study of Village Sangurdi | Authors: Vivaswan Ramdasi and Prasad Onkar |
| 11:50-12:04 | 092: Structural coupling as a strategy for achieving stakeholder co-benefits: A Case of Public Service Design in Shanghai Community Childcare | Authors: Yuqing Wanq, Wanqiang Li and Fei Hu |
| 12:05-12:19 | 110: Affordable housing with bamboo through service design: A community-driven approach learnt through what-if exercises | Authors: Rajarshi Ray and Parthasarathi Mukhopadhyay |
| 12:20-12:34 | 120: Towards Inclusive Digital Welfare: A Multi-Layered Co-Design Approach | Authors: Laura Galluzzo, Claudia Mastrantoni and Mathew Spialtini |
| 12:35-12:49 | 131: An Analysis of the Process Enhancing Civic Pride Among Participants in the Participatory Local Public Relations ‘Koba Output Lab’ | Author:Linxuan Tan |
| 12:20-12:34 | 115: A Study of Traffic Management Solutions and Emergency Vehicle Response Times in India | Authors: Shrutee Ghosh, Saurav Khuttiya Deori |
| Seminar Hall 1 | Theme: Tech Trends Terrain Chair: Yong-Ki Lee |
| 11:35-11:49 | 076: From Affirmative-technological to Critical-humanistic Tech Trends: A speculative Framework for Service Design Futures | Authors: Yong-Ki Lee |
| 11:50-12:04 | 079: Air Traffic Management as a Service for Urban Air Mobility in Indian Cities: A Study for Scalable and Adaptive Design Framework for Optimizing Airspace Over Rail, Metro, and Roads | Authors: Shovan Kanti Kar, Deepak John Mathew, Mahesh M S and Aastha Mariam John |
| 12:05-12:19 | 088: Congruence of Futures Thinking and Service Design Enabled by Artificial Intelligence| Authors: Sylvan Lobo, Sanandan Ratkal, Bhaskarjyoti Das and Ravi Mahamuni |
| 12:20-12:34 | 095: AI enabled Service Design Approach – Demystifying the myths | Authors: Shivani Ganwani, Ravi Mahamuni, Sylvan Lobo, Karthik Konar and Simran Patankar |
| 12:35-12:49 | 109: Service Observer – Technology Enabled Unobtrusive User Research | Authors: Shivani Ganwani, Snehal Gaikwad, Raman Jeengar, Sylvan Lobo and Ravi Mahamuni |
| 12:20-12:34 | 142: Service Design in the Age of AI – An Analysis of Real-World Use Cases | Author: Himanshu Warudkar |
13:00 - 14:00 / Lunch Break
14.00 - 15.00 / Panel Discussion (Auditorium 1)
| Venue | Event ( 14.00 – 15.00) |
| Auditorium 1 | Panel Discussion – Embracing AI in Service Design: A Double-Edged Sword Moderator: Shivani Ganwani Shiva Ji, Mari Suoheimo, Himanshu Warudkar, Shrikant Ekbote |
15.00 - 17.00 / Valedictory and Closing ceremony (Auditorium 1)
17.00 - 17.30 / High Tea
Contact us: servdes2025@des.iith.ac.in
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